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Sr. Director of Sales – Kroger




Sales & Marketing


Manage and motivate the sales efforts of our Retail Food Brokers and directly with our customers to achieve company volume, share and profit goals within budgeted trade-spending parameters. Manage the success of Bumble Bee Seafoods at Kroger (including Harris Teeter) and all their banners.


The duties of this position are those described below. This job description does not state or imply that the duties listed are the only duties and responsibilities assigned to this position. Team Members holding this position will be required to perform any other job-related duties as requested by management.

  • Develop and execute sales promotion plans to ensure volume, share and profitability goals are achieved using the most effective and efficient fiscal practices.
  • Develop account relationships to establish a direct positive relationship with the customer apart from the broker relationship, to ensure communication channels remain open and Bumble Bee Seafoods is held in high regard.
  • Manage the broker organization by monitoring market specific goals designed to attain company objectives.
  • Cultivate professional relationships at all levels of the broker organization to assure expectations are broadly communicated and implemented.
  • Ensure company retail merchandising standards are implemented by training retail sales personnel on product attributes, planogram objectives, shelf standards, rotation policies and point of sale
  • Ensure accurate and timely submission of promotions to avoid un-accrued deductions and ensure accurate financial accounting.
  • Execute targeted pricing levels to attain company profitability goals, while achieving at least margin parity with key competitors.
  • Aggressively manage deductions to resolution to achieve outstanding balance goals.
  • Understand basic Category Management “Best Practices” and utilize these principals in fact-based selling to establish Bumble Bee Seafoods as the leading national seafood supplier in North America.
  • Review business through regular analysis of syndicated consumption data and sales, by customer, segment and item, to identify trends and develop action plans to correct, or capitalize on those trends as needed. Use all key performance indicators to evaluate the health of the business monthly. Understand competitive, price and merchandise relationships and develop business plans accordingly.
  • Execute new item introductions utilizing all sales materials and tools to meet or exceed company distribution goals.
  • Communicate with customer service, production planning and trade marketing personnel, volume requirements for new and existing products through the completion of accurate monthly forecasts and, as needed, the submission of item alerts for produced-to-order, or large promotional quantities.
  • Partner with Marketing/Shopper Marketing to develop best-in-class programs to drive traffic, sales, and profitable growth to the Category and Bumble Bee.
  • Communicate and enforce company policies in a fair and equitable manner with all customers.
  • Conduct business in a highly professional and ethical manner with internal stakeholders, brokers, and customers.
  • Ensure accurate and timely expense management when traveling for the company as outlined by company policy.


  • Bachelor’s degree in business or marketing preferred.
  • 7-10 years of Sales and broker management experience.
  • Computer literate with strong skills in Microsoft Office and Trade Promotion Management software.
  • Strong analytical mind with knowledge of syndicated data to use in a selling platform.
  • Able to travel at least 25% of the time for business.
  • Kroger experience preferred.
  • Both direct customer calling, and broker management experience also preferred.

Bumble Bee Seafoods is an Equal Opportunity/Affirmative Action employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex including sexual orientation and gender identity, national origin, disability, protected Veteran Status, or any other characteristic protected by applicable federal, state, or local law.

If you are a qualified individual with a disability or a disabled veteran, you have the right to request an accommodation if you are unable or limited in your ability to use or access our career center as a result of your disability. To request an accommodation, contact a Bumble Bee Foods, LLC Human Resources Representative.

About Bumble Bee Seafoods

The Bumble Bee Seafood Company is passionately pursuing its purpose of feeding people’s lives through the power of the ocean. We are an iconic 120-year-old year-old fishing company that consistently aims to deliver delicious, healthy and affordable food to consumers while working hard to find new ways to protect the ocean and those that rely on it. Bumble Bee is firmly anchored in a commitment to connect the world to the ocean by re-defining sourcing, producing and enjoying products from and inspired by the ocean.

Bumble Bee’s full line of seafood and specialty protein products are marketed in the U.S., Canada and over 50 markets globally under leading brands including Bumble Bee®, Brunswick®, Clover Leaf®, Snow’s®, Wild Selections® and Beach Cliff®. For more information about the company, visit For product information, visit