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Brand mascot voiced by Sean Astin to debut in star-studded film from Exodus Film Group

SAN DIEGO (September 24, 2014) – Bumble Bee Seafoods, North America’s leading seafood company, is teaming up with Exodus Film Group for a promotional partnership around the upcoming release of The Hero of Color City, a G Rated animated children’s film.


The Hero of Color City is a full-length animated film directed by animation veteran (Disney, Dreamworks), Frank Gladstone, and voiced by an all-star cast including Christina Ricci, Craig Ferguson, Rosie Perez, Wayne Brady, and  Jessica Capshaw. It chronicles the adventures of a diverse band of crayons that come to life as a young boy named Ben drifts off to sleep. The Bumble Bee character, inspired by Bumble Bee Seafoods’ own brand mascot and voiced by Sean Astin, is a playful and courageous master chef buzzing with energy.


“We’re thrilled to see our beloved mascot portrayed on the big screen,” said Dave Melbourne, Senior Vice President Consumer Marketing and Corporate Social Responsibility. “It’s such a fun project to be a part of and we have a lot of exciting things in store to help even more audiences share in Bumble Bee’s adventure.”


Bumble Bee has launched a microsite which includes information about the film and its characters, along with interactive games, puzzles, and coloring activities the whole family will enjoy. You’ll also find videos of delicious kid-friendly recipes, plus information on how to enter Bumble Bee’s “Finish the Unfinished Drawing” sweepstakes. The grand prize winner will receive an all-inclusive vacation package and trip for a family of four to San Diego, Calif. Learn more at HeroOfColorCity.BumbleBee.com.


The Hero of Color City is being released by Mark Cuban’s Magnolia Pictures and premieres September 27 in Los Angeles. It will hit select Landmark Theaters nationwide on October 3 along with availability on iTunes and On Demand. The DVD, with special bonus recipe features, will be available in December. Watch the trailer at http://www.magpictures.com/TheHeroOfColorCity.



About Bumble Bee Seafoods

Bumble Bee Seafoods, headquartered in San Diego, is North America’s largest branded shelf-stable seafood company, offering a full line of canned and pouched tuna, salmon, sardine, and specialty protein products marketed in the U.S. under leading brands including Bumble Bee®, Brunswick®, Snow’s® and Beach Cliff®, and in Canada under the Clover Leaf® brand. The company also produces premium fresh frozen seafood under the Bumble Bee SuperFresh® line. Bumble Bee SuperFresh® seafood is cleaned, cut and fresh frozen within hours, then chef prepared with high-quality all natural ingredients.


Bumble Bee’s mission is to provide healthy and nutritious product and meal solutions that are sourced sustainably. Its BeeWell for Life® brand philosophy and signature program by the same name encourage consumers to eat healthfully and deliciously while maintaining an active everyday lifestyle. Bumble Bee is a founding member of the Healthy Weight Commitment Foundation — a first-of-kind initiative in the U.S. involving a coalition of retailers, non-profit organizations and food and beverage manufacturers with a mission to help reduce obesity, particularly childhood obesity. The company actively promotes the responsible stewardship of global fisheries resources and is a founding member of the International Seafood Sustainability Foundation (ISSF) — a global partnership of scientists, tuna processors and WWF, the global conservation organization.


For more information on Bumble Bee Seafoods and the BeeWell for Life® program, visit www.BumbleBee.com and www.BeeWellForLife.com. Join fans of Bumble Bee and healthy living at www.facebook.com/BumbleBeeSeafoods and follow us on Twitter at @BumbleBeeFoods and Pinterest at Pinterest.com/BumbleBeeFoods.