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Our Journey

Our Journey

1899

It started with salmon

A group of seven canners in Astoria, Oregon, form the Columbia River Packers Association (CRPA). Together, they set out to fish and process salmon.

It started with salmon
1900

Setting Sail

CRPA purchases several sailing ships and begins building a cannery on Alaska’s Bristol Bay.

Setting Sail
1910

Albacore Galore!

Capitalizing on the abundance of albacore discovered off the Pacific coast, CRPA begins expanding its cannery in Astoria and creates the Bumble Bee label as one of many new CRPA marketed labels.

Albacore Galore!
1930–1950

Tuna takes the Lead

Albacore surpasses salmon as the company’s principal product. CRPA grows into a recognized leader in the industry, known as one of the most respected premium labels for canned seafood.

Tuna takes the Lead
1950

Hello Horatio

Bumble Bee introduces a nautical mascot who would become a long-loved icon of the brand.

Hello Horatio
1960

Bumble Bee Seafoods
Is Born

The name Bumble Bee, from the moniker of one of the fishing fleet boats, quickly grows to become a household name known for high-quality, nutritious, and convenient comfort food.

Bumble Bee Seafoods <br>Is Born
1977–2010

On to new frontiers

A time of expansion as the company acquires a number of seafood companies, including Clover Leaf®, Canada’s leading marketer of canned seafood, in 1999. In 2004, Clover Leaf® and Bumble Bee merge with Connors Bros., makers of Brunswick sardines.

1992

The first World Water Day is established by the UN General Assembly.

2009

Bumble Bee becomes one of the founders of the International Seafood Sustainability Foundation (ISSF).

2015

Bumble Bee launches the Trace My Catch Initiative, enabling consumers to track the source of their seafood from catch to can.

2018

Bumble Bee joins the Global Ghost Gear Initiative (GGGI), a cross-sector alliance committed to ensuring safer and cleaner oceans.

2019

Bumble Bee partners with FCF and Ocean Outcomes to launch a longline albacore tuna Fishery Improvement Project (FIP) in the Indian Ocean, the first-of-its-kind in the region.

Natural Blue® launches through our Anova® brand, becoming the first and only fully Fair Trade Certified™ and blockchain traceable product line.

Today

Spreading the
Seafood Love

Now 120 years from our first can of salmon, we have over 30 species and 10 versatile craveable, protein-rich seafood brands with so much more to come as we continue to seek out the best ways to give the world quality, sustainable, nutritious, and protein-rich food from and inspired by the ocean. It’s our hope we can help people all around the world discover their love of seafood and all its goodness.

Spreading the <br>Seafood Love
Tomorrow

A better way
to seafood

Whether it’s albacore tuna, salmon, sardines, plant-based, or cultivated seafood, we continue to seek and find the best ways to source a wide variety of ocean-inspired foods, always aiming to give back more than we take.

A better way <br>to seafood<sup>™</sup>

Company Philosophy

Our Three Pillars: People, Planet, Product

These three pillars act as our guides for how we operate as a company. Above all else, these are the responsibilities we must fulfill, supporting our people, protecting our planet, and ensuring the quality of our products.

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