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Our Journey

Our Journey


It started with salmon

A group of seven canners in Astoria, Oregon, form the Columbia River Packers Association (CRPA). Together, they set out to fish and process salmon.

It started with salmon

Setting Sail

CRPA purchases several sailing ships and begins building a cannery on Alaska’s Bristol Bay.

Setting Sail

Albacore Galore!

Capitalizing on the abundance of albacore discovered off the Pacific coast, CRPA begins expanding its cannery in Astoria and creates the Bumble Bee label as one of many new CRPA marketed labels.

Albacore Galore!

Tuna takes the Lead

Albacore surpasses salmon as the company’s principal product. CRPA grows into a recognized leader in the industry, known as one of the most respected premium labels for canned seafood.

Tuna takes the Lead

Hello Horatio

Bumble Bee introduces a nautical mascot who would become a long-loved icon of the brand.

Hello Horatio

Bumble Bee Seafoods
Is Born

The name Bumble Bee, from the moniker of one of the fishing fleet boats, quickly grows to become a household name known for high-quality, nutritious, and convenient comfort food.

Bumble Bee Seafoods <br>Is Born

On to new frontiers

A time of expansion as the company acquires a number of seafood companies, including Clover Leaf®, Canada’s leading marketer of canned seafood, in 1999. In 2004, Clover Leaf® and Bumble Bee merge with Connors Bros., makers of Brunswick sardines.


The first World Water Day is established by the UN General Assembly.


Bumble Bee becomes one of the founders of the International Seafood Sustainability Foundation (ISSF).


Bumble Bee launches the Trace My Catch Initiative, enabling consumers to track the source of their seafood from catch to can.


Bumble Bee joins the Global Ghost Gear Initiative (GGGI), a cross-sector alliance committed to ensuring safer and cleaner oceans.


Bumble Bee partners with FCF and Ocean Outcomes to launch a longline albacore tuna Fishery Improvement Project (FIP) in the Indian Ocean, the first-of-its-kind in the region.

Natural Blue® launches through our Anova® brand, becoming the first and only fully Fair Trade Certified™ and blockchain traceable product line.


Spreading the
Seafood Love

Now 120 years from our first can of salmon, we have over 30 species and 10 versatile craveable, protein-rich seafood brands with so much more to come as we continue to seek out the best ways to give the world quality, sustainable, nutritious, and protein-rich food from and inspired by the ocean. It’s our hope we can help people all around the world discover their love of seafood and all its goodness.

Spreading the <br>Seafood Love

A better way
to seafood

Whether it’s albacore tuna, salmon, sardines, plant-based, or cultivated seafood, we continue to seek and find the best ways to source a wide variety of ocean-inspired foods, always aiming to give back more than we take.

A better way <br>to seafood<sup>™</sup>

Company Philosophy

Our Three Pillars: People, Planet, Product

These three pillars act as our guides for how we operate as a company. Above all else, these are the responsibilities we must fulfill, supporting our people, protecting our planet, and ensuring the quality of our products.