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As anyone who works on sustainable supply chains knows, getting transparency and/or certification on the final pieces can often be the most difficult. Bumble Bee’s goals will require ensuring better practices around catch reporting and verification of data, and working with and training consultants and vessel operators.

In its latest sustainability report , The Bumble Bee Seafood Company has announced a notable increase, in just a year, in the fish it sources coming from third-party-verified sustainable sources.

“The numbers tend to speak for themselves — the approximate 30 percent change signals that there is a material difference year on year in what our customers and consumers can view as sustainable sourcing of products from Bumble Bee,” Ray Clarke, Bumble Bee’s VP of fisheries management & government affairs, told Sustainable Brands™. “More and more of our products are being produced in a manner that is viewed by an independent assessor as sustainable.”