Jobs Department: Brand Marketing

Manager, Category Development & Insights

May 11th, 2022 |

Purpose

The Manager, Category Development & Insights role is to support key stakeholders (Retail Customers, Sales and Customer Marketing) with analysis and insight development; by providing innovative solutions for driving growth in our product categories. They will develop persuasive analysis and presentations using available data and consumer research tools to drive our sales fundamentals, category, and brand growth.

Essential Duties

  • Collaboration and Alignment with Key Stakeholders – frequent and varied interaction with Retail Customers, Sales, and other multi-functional teams.
    • Communicate and meet with Bumble Bee Seafoods Sales Team Members to proactively plan, review and act upon business opportunities and recommendations.
    • Work with Retail Customers and cross-functional teams to leverage available data (POS, syndicated, primary research) and shopper insights to drive value for Bumble Bee Seafoods through assortment, shelf, merchandising and pricing initiatives.
    • Support in business planning and evaluation process with Internal Sales, Brand Teams and Retail Customers
    • Develop and collaborate on total US centralized projects/tools that support national sales stories and general strategy planning.
  • Business Analysis and Results: Ability to analyze data and create actionable insights that drive business results, category, and brand growth.
  • Leverage Industry Trends: Assesses industry trends and competitive actions to develop alternative promotional offerings to maintain and improve competitive position with key customers.
  • Category Management Technical Expertise: Employ Category Management tools, principals, and business processes in the appropriate situations to grow distribution, space, and optimized assortment: IRI, JDA, ProSpace, Assortment Optimization tools, and custom and proprietary consumer studies.
  • Applies good judgment in selecting methods/criteria for analyzing data and making recommendations while working closely with the Customer to influence strategic execution and decision making. Provides input into the overall Bumble Bee Seafoods business planning process.
  • Partners with internal departments, including Sales, Broker Partners and Customer Marketing to evaluate distribution, merchandising and shelf initiatives to customer decision makers through utilization of technology, customer knowledge and relationships.

 

Education/Experience/Skills Required

  • Bachelor’s Degree in Business, Finance, Marketing, or related field preferred. MBA is an asset
  • 4-6+ years CPG experience, including sales/business high level analytical experience (Category Management, Retail Management or selling experience preferred).
  • Previous experience working within the grocery class of trade
  • In-depth understanding of Category Management Principles
  • Strong quantitative and qualitative analytical skills required: The ability to analyze multiple sources of data to make action-based recommendations to internal Bumble Bee Seafoods Departments and to our Retail Customers.
  • Project Management & Organization Skills: The ability to manage multiple competing priorities while supporting multiple retail customers.
  • Verbal & Written Communication Skills: The ability to clearly and accurately present complex data while being able to persuasively make recommendations to internal stake holders and retail customers.
  • Ability to manage tasks and to exercise independent judgment without supervision required.
  • Advanced PC skills required, including Excel, Word, Database applications (i.e. Access), and PowerPoint.
  • Experience with syndicated (NPD, IRI, or Nielsen) data interpretation and analysis and using this data to provide actionable insights to customer and sales personnel. Panel, frequent shopper card, JDA, ProSpace experience required.
  • Ability to maintain positive work atmosphere by communicating effectively with customers, management, and peers.
  • Demonstrates ability to work independently and with teams.
  • This position is a remote position but may require travel within designated Customer base (minimum 20% travel).