Jobs Department: Sales & Marketing

Director of Sales

May 22nd, 2024 |


Manage and motivate the sales efforts of our Retail Food Brokers within the Central region to achieve company volume, share and profit goals within budgeted trade-spending parameters. Manage the success of Bumble Bee Seafoods in the Central United States market and their affiliates.




The duties of this position are those described below.  This job description does not state or imply that the duties listed are the only duties and responsibilities assigned to this position.  Employees holding this position will be required to perform any other job-related duties as requested by management.

  • Develop and execute sales promotion plans to ensure volume, share and profitability goals are achieved using the most effective and efficient fiscal practices
  • Manage the broker organization by monitoring market specific goals designed to attain company objectives
  • Cultivate professional relationships at all levels of the broker organization to assure expectations are broadly communicated and implemented
  • Ensure accurate and timely submission of promotions to avoid un-accrued deductions and ensure accurate financial accounting.
  • Aggressively manage deductions to resolution to achieve outstanding balance goals.
  • Execute new item introductions utilizing all sales materials and tools to meet or exceed company distribution goals.
  • Execute targeted pricing levels to attain company profitability goals, while achieving at least margin parity with key competitors.
  • Communicate with customer service, production planning and trade marketing personnel, volume requirements for new and existing products through the completion of accurate monthly forecasts and, as needed, the submission of item alerts for produced-to-order, or large promotional quantities.
  • Review business through regular analysis of syndicated consumption data and sales, by customer, segment and item, to identify trends and develop action plans to correct, or capitalize on those trends as needed. Use all key performance indicators to evaluate the health of the business monthly. Understand competitive, price and merchandise relationships and develop business plans accordingly.
  • Understand basic Category Management “Best Practices” and utilize these principals in fact-based selling to establish Bumble Bee Seafoods as the leading national seafood supplier in North America. Use all available tools to provide professional sales presentations for the brokers and to the customers.
  • Communicate and enforce company policies in a fair and equitable manner with all customers.
  • Develop account relationships to establish a direct positive relationship with the customer apart from the broker relationship, to ensure communication channels remain open and Bumble Bee Seafoods is held in high regard.
  • Ensure company retail merchandising standards are implemented by training retail sales personnel on product attributes, planogram objectives, shelf standards, rotation policies and point of sale.
  • Ensure effective and efficient time and expense management when traveling for the company as outlined by company policy.
  • Maintain the highest ethical standards in regard to business dealings with internal and external customers.
  • Conduct business in a highly professional and ethical manner with both brokers and customers.




  • Bachelor’s degree in marketing, or business preferred.
  • 7-10 years of Sales and broker management experience.
  • Computer literate; intermediate skills in Microsoft Office programs.
  • Knowledge of syndicated data analysis in a selling platform.
  • Able to travel at least 50% of the time for business.


Compensation and Benefits

The health, satisfaction and security of our team members and their families are important to us and an important part of reaching our organization’s goals. We offer a total rewards package that includes valuable and competitive compensation and benefit plans. These programs reflect our commitment to attracting and retaining top talent. The compensation for this role includes base salary and eligibility for an annual bonus based on company performance. All incentive plans are subject to change.

The pay range for this role is $130,000 – $170,000 annually.

*The compensation will be commensurate with the level of knowledge, education, skills, and experience applicable to the position.

We understand that each team member’s situation is unique, and so it is our intent to offer an overall benefits package that can be shaped and molded by each team member to fit their family’s needs. Our current benefits package, which is available to all full-time team members and their eligible dependents, includes:

  • medical insurance
  • dental insurance
  • vision insurance
  • 401(k) retirement plan with company match
  • HSA & FSA
  • life insurance and disability insurance
  • and other voluntary benefits


We also offer time-off benefits including:

  • paid time-off
  • sick-flex time
  • 12 company paid holidays

Territory Sales Manager, Caribbean

April 19th, 2024 |

Territory Sales Manager, Caribbean – Markham (ability to work remotely)

Bumble Bee Seafoods International

Who We Are

For over 100 years, Clover Leaf and Brunswick have delivered delicious, healthy, and affordable canned seafood to consumers. Today, as the leading branded marketer of canned seafood in both Canada and the Caribbean along with international sales in Europe, Central America, and the Pacific, we’re expanding our business, and there’s never been a better time to join our team and grow along with us.

When you join Bumble Bee Seafoods International a division of Clover Leaf Seafoods Corp., you become part of a company that, together with our parent company, Bumble Bee Seafoods, is working hard to find new ways to protect the ocean and those that rely on it. From fishers to our employees, to customers, consumers, and to the communities we serve, we base our actions on shared, transparent values that hold us accountable to each other and the world.

You’ll be encouraged, empowered and challenged to be your best self through ongoing professional development in an inclusive environment.

About the Role

As the Territory Sales Manager, Caribbean, you will contribute to the company’s continued growth by:

  • Managing overall canned goods sales and marketing in Trinidad, Bahamas, and Leeward Windward Islands.
  • Meeting sales objectives to maximize profits throughout these regions, along with identifying and capitalizing on new business opportunities in these markets.

Specific responsibilities include:

  • Work closely with distributor partners to support strategic sales and marketing priorities to achieve monthly sales/profitability budget.
  • Develop strategic plans to drive our brand and business objectives with each distributor partner and retail, with recognition of the regional differences, marketplace positions and competitive set.
  • Monitoring competitive activity, as well as product growth potential
  • Preparing sales and production budgets and market price structures
  • Ongoing monitoring of each distributor’s sales, inventory levels & product potential
  • Act as primary BBSI contact responding to all inquiries and addressing all issues – monitoring outstanding customer accounts and addressing credit issues when required
  • Ensuring accurate and timely processing of orders to meet each customer’s needs as well as each country’s regulatory requirements
  • Liaise with procurement team to secure products – manage specialty product shipments to ensure continuity of supply to each market – negotiate final selling price to each market to maximize company profitability
  • Shipping & inventory issues arise daily – position must react quickly to resolve to prevent loss of potential sales.
  • Work with distributor’s logistics department to ensure shipment on time according to our sales targets.
  • Monitor outstanding customer accounts and address credit issues when required.
  • Collaborate with Marketing Director to develop brand awareness goals and functional plans to achieve goals throughout the region.
  • Assist in developing and implementing marketing activities within the allocated budget for each market in this territory – approve various marketing activities requested by distributor (within the budget)
  • Work in conjunction with marketing department on new label development, POS and PR materials
  • Participate in new product development process, providing insights, volume, and financial projections to build development plan.
  • Work with distributor partner in launching new products and product upgrades according to set timelines.
  • Prepare monthly & ad hoc reports for senior management including sales reviews, competitor review and specific market information.

What You Need to Succeed

  • University degree in business or 2-3 years minimum of sales & marketing experience
  • Fluent in English (verbal & written); additional languages are an asset (i.e., Spanish, French)
  • Experience working with suppliers/distributors; foreign country experience preferred
  • Marketing skills and knowledge of consumers’ behaviors.
  • Export and import process knowledge would be an asset.
  • Good budgeting and forecasting skills.
  • Capable of working under pressure and meeting deadlines
  • Experience in negotiations.
  • Ability to collaborate with internal and external customers.
  • Ability to multi-task.
  • Foreign travel experience & understanding of other cultures/business ethics.
  • Excellent inter-personal skills.
  • Proficient with a variety of computer applications.