Purpose

Lead the analysis and recommendations related to identifying and overcoming opportunity gaps at key customers, and within each product segment, to support all selling activities for Bumble Bee LLC. Lead the Shopper Marketing function, including ideation and execution across all customers.

Key Responsibilities and Duties

The duties of this position are those described below. This job description does not state or imply that the duties listed are the only duties and responsibilities assigned to this position. Employees holding this position will be required to perform any other job-related duties as requested by management.

• Accountable for the Broker oversight process, including broker compensation model, effective communication of Bumble Bee sales plans, and ongoing assessment of broker effectiveness.
• Identity opportunity gaps by segment, within all customers, advising the sales team of the priorities based on size and complexity. Do so via close collaboration with Revenue & Trade Management and Category teams.
• Contribute to the efforts to develop Category influence plans to secure best possible shelf merchandising for Bumble Bee items.
• Participate in the post-promotional analysis process to determine effectiveness and to inform future plans.
• Lead and primary contact for all Shopper Marketing related activities. Manage the ideation and creation of Shopper Marketing programs within the assigned budget.
• Maintain the highest ethical and professional standards regarding business dealings with internal and external customers.
• Ensure efficient time and expense management when traveling for the company.

Personal Characteristics

• Self-starting, highly energetic style, with an ability to work effectively with a broad range of stakeholders, both internal and external.
• A purpose driven mind-set, with a desire and passion around identifying ways to reduce environmental impact and further protect the oceans.
• An innovative and creative thinker who has a deep understanding and passion for trends in food and nutrition.
• A reputation of integrity, high intelligence, creativity and the ability to exercise good judgment.
• Demonstrated high level of emotional intelligence.
• Able to manage stressful situations with ease and approaches challenges with a positive, can-do attitude.
• A hands-on team player who has a visible, effective leadership style. Good listener, strong communication skills, flexible, and fair.
• Strong communicator with excellent presentation, verbal and written skills.
• Able to think and plan strategically while executing tactically.
• Able to be decisive and demonstrate good decision-making skills in a high energy, fast paced environment with minor guidance or support.
• Able to leverage knowledge and resources outside of direct reporting lines.

Education, Experience, and Skills required

• Bachelor’s degree required; B.A. or B.S. in Business related field preferred.
• Requires 8+ years of CPG Sales, Category and Revenue Management experience.
• Proficient in Microsoft 365 Applications; most specifically Word, Power Point, and Excel
• Understand and be able to apply syndicated data analysis (IRI) into a selling platform.
• Fundamental and working knowledge of Trade Fund Management systems and internal sales/shipment reporting systems. Experience with CAS (TFM), Cognos and SAP preferred but not mandatory.
• Able to travel at least 20% of the time for business.

Compensation and Benefits

The health, satisfaction and security of our team members and their families are important to us and an important part of reaching our organization’s goals. We offer a total rewards package that includes valuable and competitive compensation and benefit plans. These programs reflect our commitment to attracting and retaining top talent. The compensation for this role includes base salary and eligibility for an annual bonus based on company performance. All incentive plans are subject to change.

The pay range for this role is $130,000 – $170,000 annually.

*The compensation will be commensurate with the level of knowledge, education, skills, and experience applicable to the position.

We understand that each team member’s situation is unique, and so it is our intent to offer an overall benefits package that can be shaped and molded by each team member to fit their family’s needs. Our current benefits package, which is available to all full-time team members and their eligible dependents, includes:

• medical insurance
• dental insurance
• vision insurance
• 401(k) retirement plan with company match
• HSA & FSA
• life insurance and disability insurance and other voluntary benefits

We also offer time-off benefits including:

• paid time-off
• sick-flex time
• 12 company paid holidays

Purpose

The Bumble Bee Seafood Company is looking for an experienced E-Commerce expert to lead and elevate our sales and marketing performance. This person will be responsible for effectively establishing our digital shelf and bringing brand strategies to life across E-Commerce environments. This position will collaborate horizontally and vertically across the organization to deliver a best-in-class omni-channel experience to sustain the accelerated growth of our digital business. We are looking for an individual who has successfully led CPG E-Commerce marketplace transformations and can make an immediate impact across our portfolio of brands. They will have experience and expertise leveraging content and media to build brands, as well as driving sales and profit across E-Commerce environments. They must be a strategic leader and doer, capable of effectively collaborating with marketing, finance and supply chain to grow revenue and profit. S/he will be an adaptable, analytical, scrappy problem solver capable of finding creative solutions to maximize ROI.

Essential Duties

STRATEGY: Responsible for the strategy and rollout of digital marketplace roadmaps for Pure Play in full partnership with Brand Marketing and Sales.

• Develop and execute short/long-term strategy to capture fair share of the E-Commerce channel.
• Develop a business case to justify and prioritize resources needed to win within the channel and key customers.
• Sync E-Commerce strategy with Brand and Sales strategy to ensure a seamless consumer journey.
• Contribute to annual strategy planning process.

PRODUCT & DISTRIBUTION: Collaborate with Marketing & Supply Chain to establish an optimal E-Commerce product and packaging portfolio to maximize revenue, profit and consumer reach.

• Ensure timely, accurate, and consistent product content syndication across all E-Commerce platforms – Syndigo, Product Information Management, Digital Asset Management, Content Management, etc.
• Evaluate and optimize current product portfolio sold across current E-Commerce platforms.
• Collaborate with Brand Marketing on innovation / new product development initiatives for the channel.
• Identify and secure new customer / distribution opportunities.

PROMOTION: harmonize funding budgets (trade, consumer / shopper, and digital advertising) to maximize total return.

• Collaborate with Brand Marketing on digital content including: Owned digital channels (website eCommerce / product locator), Social Media/Social Commerce, and cross-channel content mapping.
• Identify, recommend, and execute E-Commerce media strategy across platforms (AMS, specific retailer media groups, Instacart, Mindshare, etc.).
• Allocate, execute, and maximize / measure ROI / ROAS on Digital Customer Marketing Budget.
• Develop and execute customer specific digital shopper marketing programs.
• Define and report on KPI’s for content and media effectiveness.

OPERATIONS:

• Oversee catalog management of over 150 unique items, ensuring product listings are accurate, up-to-date, and optimized for search and conversion.
• Manage purchase orders (PO) and coordinate with Supply Chain to ensure timely fulfillment and delivery.
• Assist Supply Chain in the implementation of programs to support E-commerce growth, including logistics optimization; FTL, drop trailers, pallet ordering, GTIN ordering, etc.

PARTNERSHIPS: be the company E-Commerce subject matter expert, establishing internal and external partnerships to build and execute E-Commerce strategy.

• Internal: fully integrate with Brand management and Sales; establish effective working relationships across multiple cross-functional teams (IT, finance, supply chain, etc.).
• External: forge strategic partnerships with key digital players including (but not limited to) agency partners, retail media groups, key customer marketing teams, broker E-Commerce teams, and others to co-develop winning business plans.
• Business ownership for key Pure Play eCommerce customers.
• Provide e-commerce guidance to brick-and-mortar colleagues.

BUDGET & PERFORMANCE: contribute to setting, managing, and achieving budgeted targets including:

• Achieving channel volume, sales, share, and margin targets.

MEASUREMENT & INSIGHTS: employ “test and learn” mindsight to progress toward vision of being a best-in-class brand in E-Commerce.

• Understand e-commerce consumer and segmentation.
• Establish channel measurement framework and expertise to regularly share back to the business.

PEOPLE MANAGEMENT:

• Effectively lead and develop direct report.
• Manage broker partner to ensure delivery of the business.

Qualifications and Skills Desired

• 5+ years’ experience, building and leading online, direct to consumer, multi-CPG brands preferred.
• Bachelor’s degree in marketing or related business field.
• Proven leadership in digital marketing and E-commerce.
• Strong strategic thinking and daily business management execution.
• Ability to build and maintain partnerships and relationships across business units and external partners.
• Track record of leadership and talent development.
• Knowledge of website technical structure, design, content, navigation, and functionality.
• Expertise in online marketing best practices for customer acquisition, retention, loyalty, and growth.
• Ability to influence people, processes, and technology to enhance company performance.
• Deep understanding of CPG, food & beverage, Amazon marketplace dynamics, and Ecommerce in traditional retailers.
• Experience in P&L management and driving profitable, sustainable growth in Ecommerce.
• Proficiency in forecasting and reporting Ecommerce KPIs.
• Advanced presentation skills with PowerPoint and financial modeling in Excel.

Compensation & Benefits

The health, satisfaction and security of our team members and their families are important to us and an important part of reaching our organization’s goals. We offer a total rewards package that includes valuable and competitive compensation and benefit plans. These programs reflect our commitment to attracting and retaining top talent. The compensation for this role includes base salary and eligibility for an annual bonus based on company performance. All incentive plans are subject to change.

The pay range for this role is $150,000 – $220,000 annually.

*Compensation will match the level of knowledge, education, skills, and experience applicable to the position.

Our current benefits package, which is available to all full-time team members and their eligible dependents, includes:

• medical insurance
• dental insurance
• vision insurance
• 401(k) retirement plan with company match
• HSA & FSA
• life insurance and disability insurance
• and other voluntary benefits

We also offer time-off benefits including:

• paid time-off
• sick-flex time
• 12 company paid holidays