MIAMI (April 10, 2013) — Bumble Bee Seafoods, America’s leading premium seafood brand, announced a new partnership with Hispanic celebrity Chef Doreen Colondres at the 2013 Hispanicize Conference in Miami, FL. Colondres, who is best known for her lively cooking segments on FOX’s Utilisima Network and as the creator of the brand and website The Kitchen Doesn’t Bite, will help Bumble Bee connect with the growing U.S. Hispanic market. Colondres will help extend Bumble Bee’s successful “BeeWell for Life®” brand philosophy and encourage Hispanic consumers to exercise and live healthy and delicious lives.
Colondres is a chef, food editor and leading figure in today’s “Latin kitchen” movement and is passionate about teaching people how to cook with fresh, healthy and seasonal ingredients. She is an expert in the wide range of Latin cooking — from Central America and the Caribbean, to the tip of Chile and everywhere in between. Born into a family of cooks, Colondres’ family kitchen was the epicenter of her childhood. She developed a passion for local ingredients, fresh food and merging classic flavors with new ingredients. Her ultimate goal is to make cooking fun and delicious and let everyone to know that “The Kitchen Doesn’t Bite!”
“I am thrilled to partner with Bumble Bee to help educate the growing Hispanic community about the benefits of eating seafood as part of a healthy lifestyle combining a well-balanced diet with exercise” said Chef Colondres. “With only two countries in Latin America without a coast line, seafood is a staple of Latin cuisine and Bumble Bee offers a full line of canned and pouched tuna, salmon, sardine, and specialty protein products that make seafood accessible and enjoyable year round.”
Colondres will develop delicious recipes infused with Latin flavors, fresh ingredients and featuring Bumble Bee’s latest products, in addition to being the brands only bilingual and bicultural ambassador. Among Bumble Bee’s newest product offerings that Colondres will be supporting are three new varieties of Prime Fillet® Gourmet Flavors, which combine the highest-quality albacore with chopped chipotles, sundried tomatoes or jalapeños and carefully paired seasonings.
“Doreen lives and believes in the BeeWell for Life brand philosophy, so it made our decision easy when looking for a chef partner to help us bridge the gap with U.S. Hispanics,” said Dave Melbourne, Bumble Bee senior vice president, consumer marketing and corporate social responsibility. “We believe Doreen’s unique Latin flavor palate, charisma and passion for all things fresh and seafood, will encourage Hispanic consumers to enjoy more seafood at home and share these new flavors and recipes with family and friends.”
Bumble Bee is an official sponsor of the 2013 Hispanicize Conference and announced the partnership with Colondres at the Blogger and Journalist Welcome Reception. There, Chef Colondres hosted the reception and provided attendees with a sneak peek of some of her new recipes featuring Bumble Bee products.
About Bumble Bee Seafoods:
Bumble Bee Seafoods, headquartered in San Diego, is North America’s largest branded shelf-stable seafood company, offering a full line of canned and pouched tuna, salmon, sardine, and specialty protein products marketed in the U.S. under leading brands including , Brunswick®, Snow’s® and Beach Cliff®, and in Canada under the Clover Leaf® brand. Bumble Bee’s mission is to provide healthy and nutritious product and meal solutions that are sourced sustainably. Its BeeWell for Life® brand philosophy and signature program by the same name encourage consumers to eat healthfully and deliciously while maintaining an active everyday lifestyle.
Bumble Bee is a founding member of the Healthy Weight Commitment Foundation — a first-of-kind initiative in the U.S. involving a coalition of retailers, non-profit organizations and food and beverage manufacturers with a mission to help reduce obesity, particularly childhood obesity by 2015. The company actively promotes the responsible stewardship of global fisheries resources and is a founding member of the International Seafood Sustainability Foundation (ISSF) — a global partnership of scientists, tuna processors and WWF, the global conservation organization.
For more information on Bumble Bee Seafoods and the BeeWell for Life® program, visit www.BumbleBee.com and www.BeeWellForLife.com. Join fans of Bumble Bee and healthy living at www.facebook.com/BumbleBeeFoods.
Media Contacts:
Jesus Garcia, Fleishman-Hillard for Bumble Bee Seafoods, Phone: 619-237-7724 or
jesus.garcia@fleishman.com
