Published in INFOFISH International (November/December 2021 Issue)
Article by Jan Tharp
The COVID-19 pandemic has turned the US tuna market upside down. Effects include dramatic increases in labour costs coupled with workforce shortages, supply chain disruptions, freight cost increases in tandem with availability decreases, and shortages of packaging materials. Through the chaos, the pandemic has prompted an upsurge of younger consumers to the category; consumers with whom we have consistently struggled to find relevancy. The startup mentality illustrates how our industry can use innovative thinking and digital tools to establish thriving connections with younger generations for years to come.