Bumble Bee has embraced the unexpected with new thinking around its campaigns and social media approach, around the mantra that “playing it safe is not safe” anymore.
In an episode of CMO Pulse, Dan Hofmeister, SVP Brand Marketing for Bumble Bee Seafoods talks about mission, purpose and how the pandemic has broadened the idea of what is “possible” now, and post-Covid. Dan also discusses the importance of creating messaging and marketing frameworks and infrastructure around company values in order to deal with the unexpected – as occurred for Bumble Bee foods in 2020 when the brand was called out in a surprising context by the President…and Bumble Bee Seafood simply asked their users to “Eat them, don’t throw them away”, bringing levity to what was otherwise a highly charged, and potentially divisive cultural moment.
You can also listen on:
More News
Why, for Bumble Bee, Certification Matters for the Future of Sustainable Seafood
Progress Through Partnerships: The Bumble Bee Seafood Company Releases its 2022 “Seafood Future” Report
Our Ocean Conference: Jan Tharp’s Global Ghost Gear Initiative Address
Podcast: A Deep Dive Into Social Sustainability in the Seafood Sector
2022 Goals: Delivering Super Affordable Superfoods to More Consumers
The US Tuna Market Should Think Like a Startup
The Bumble Bee Seafood Company Establishes Scholarship Program to Create Access to Higher Education for San Diego-Area BIPOC Students
Bumble Bee Seafoods Celebrates National Seafood Month with Debut of New Product Innovations
The Bumble Bee Seafood Company Donates $900,000 in Product to Feeding America® in Support of Hunger Action Month
Great Fundy Coastal Cleanup
The Great Tuna Taste Off With Alix and Rie
Playing it Safe is Not Safe
Providing Nutritious Food to the World While Protecting Our Ocean
SeafoodSource Interview with Leslie Hushka, Senior VP Global Corporate and Social Responsibility
The Ultimate Tuna Guide – Developed With Chef Carla Contreras!
In Blockchain We Trust: CIO Tony Costa on “Technology Untangled”
